OUR PHILOSOPHY

In a fast-paced world, we remain rooted in the timeless traditions of Italian craftsmanship, blending meticulous artistry with a modern touch. At PRYZM, our philosophy revolves around delivering a uniquely personalised experience, where customisation meets luxury. Each piece is crafted with your individuality in mind, ensuring that every creation is as unique as you are — not just eyewear, but a true work of art, designed to delight both the hand and the eye.

Luxury and inspiration in eyewear

PRYZM draws inspiration from the unique qualities of an optical prism, which transforms white light into a vibrant spectrum of colours. This concept sparked our vision to design eyewear that goes beyond the ordinary — offering a variety of colours, styles, and lens tints that reflect the different facets of each individual. Just as light refracts through a prism, our frames are tailored to match your unique personality and style.

Founded by Bhavi and Mishaal, with over 20 years of combined experience in the optical industry, PRYZM was born from a passion for both craftsmanship and fashion. Their journey through the optical world sharpened their clinical expertise while deepening their understanding of what truly defines luxury eyewear. 

“We’ve worn glasses since childhood and always struggled to find frames that fit our style. And when we did, they never came in the colours we wanted. That’s why we created PRYZM — to offer endless options, so you never have to compromise.”

Bhavi & Mishaal
Founders